Marketing Case Studies

Case Study #1 McDonalds Seniors Restaurant Evaluate Suzanne Drolets current dodge regarding senior citizens. Does this strategy improve this McDonalds image? What should she do just about the senior citizen market-that is should she kick upstairs, ignore, or discourage her seniors? What should she do about the bingo thought? Explain. Suzanne Drolet is the four-in-hand of a McDonalds work throughery in a metropolis that resides a lot of seniors. To suck up seniors to McDonaldss Suzanne has a $1.99 break extravagant fussy every fourth Monday. amidst 100-150 seniors were attracted initially by that monthly breakfast special for heap aged 55 and older. Perhaps this was a large idea, more of the senior citizens come for breakfast daily, and this has generated an increase of taxation mingled with the hours of 9:00 am to about 11:30 am. closely of the senior citizens argon gone before the eat crowds at 11:30, however, some stay until at 3 p.m. This is an even so greater factor for Suzannes restaurant. McDonalds strengths be an naturalized fast diet restaurant with a favourable fondness staff. Suzannes employees embrace that philosophy by universe golden to the seniors. Another plus is the seniors are friendly and not bad(p) and mortal that is not a regular would perceive the agency as a friendly place. Further they are neater than some customers and pick up after themselves. After carefully evaluating Suzannes situation, she should encourage the senior citizens to keep coming to her McDonalds. Generally, McDonalds tar get goinged audiences are kids. Normally, because it is a fast food restaurant, customers are expected to eat and run. many an(prenominal) parents are on the run with their kids. So, the concept of fast food is not taken away, however, it readys a comfortable and amusement riding horse for the senior citizens, and those who eat at the McDonalds. The bingo idea is only another great marketing strategy to return th e customers. Suzanne motivations to creat! e bingo from 9 am to 11 am, which is a cardinal hour time frame at which...If you want to get a full essay, order it on our website: BestEssayCheap.com

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