Danone

9-608-107 REV : APRIL 1 6 , 2 0 0 8 ____________________________________________________________ ____________________________________________________ Professors Amy C. Edmondson (HBS) and Bertrand Moingeon (HEC Paris), administrator Director of the Europe query piazza Vincent Dessain, and Research Assistant Ane Damgaard Jensen prepared this case. HBS cases are certain completely as the basis for class discussion. Cases are non int closeed to cause as endorsements, sources of primary data, or illustrations of effective or otiose management. Copyright © 2007, 2008 President and Fellows of Harvard College. To order copies or collect authorization to reproduce materials, call 1-800-545- 7685, write Harvard Business give instruction Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this overmatch may be reproduced, stored in a retrieval system, utilize in a spreadsheet, or transmitted in whatever leap or by any meanselectronic, mech anical, photocopying, recording, or otherwithout the permission of Harvard Business School. AMY C. EDMONDSON BERTRAND MOINGEON VINCENT DESSAIN ANE DAMGAARD JEN SEN Global acquaintance focus at Danone At Danone we dont mouth around outline, we react to the context around us. For me, its similar a Lego box that you buy for your children.

They start to play, trying to make up ones mind a way to build the image on the Lego box. At the end of the day, they give up, throw out the box, and put the pieces away. The next weekend you put all the Lego pieces on the floor and and then the strategy starts. They try to imagine something. Not what was on t! he box, just now what they have in their heads. That is strategy at Danone for me: Its Lego. Franck Riboud, moderate and Chief Executive Officer, Groupe Danone At the Paris headquarters of consumer-goods accompany Groupe Danone, Franck Mougin considered his options for furthering knowledge manduction in the company. Appointed executive offense president of human resources (HR) pentad years...If you want to get a full essay, order it on our website: BestEssayCheap.com

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