Managing Homeland Security Essay Example | Topics and Well Written Essays - 1250 words - 1

Managing Homeland Security - Essay Example Emergency managers, in their pursuit of tackling critical problems, need to make the best use of available resources, and act efficiently during disaster situations. Although the role of an emergency manager is magnified only during problematic conditions, his work is nevertheless an on-going process. The department of emergency management is required to prepare in advance for potential disasters, respond effectively during disasters, and ensure the well-being and settlement of residents after the disasters are over. Emergency Management departments try their best to make sure that the opportunity cost of emergency management actions such as emergency preparedness and hazard are less than the long-term losses incurred from maximum credible disasters. As the Emergency Management Coordinator, it is my job to have proper hazard and vulnerability analysis of the city conducted frequently, and facilitate training to task-forces, as well as citizens to ensure that the city is prepared to handle catastrophic situations at all times. These trainings can be done in the form physical exercises and drills, or dissemination of safety information. Also included as part of my duty is the creation of new positions and policies for the innovative and initiated minds, redefining responsibilities and considering budget requirements. Moreover, I shall endeavour to form coalitions with banks, insurance companies, local government agencies, and other forms of community groups so as to reduce disaster losses to the city and its residents. When a situation arises, it is important that emergency managers work in collaboration with other public service and safety departments like the police force, fire department and paramedics. To achieve unanimity of purpose, an emergency manager can work towards ensuring that public safety departments are in frequent contact with each other, and information flows through them without barriers of

Negative Messages & Collaborative Writing Assignment - 1

Negative Messages & Collaborative Writing - Assignment Example Given that only a small percentage of the clothes were retuned, it’s likely that the company’s credibility is still high. The Carter’s Company has been your leading clothing provider catering for you needs in style and fashion, while remaining focused to being pocket friendly. We wish to thank you all for bringing to our attention the effect of what seems like a rash effect that is particularly noticeable on the garments that were sold on the fall of 2007 and those that had the label printed directly on the garment. The label can easily be picked out since it is printed on a solid white background. During this period, the company sold about 100 million pieces of garment and so far only about four hundred customers have registered complaints. Therefore, the trend seems to be a rather new phenomenon and not very widely spread but one that we are investigating thoroughly by involving the relevant specialists, despite the small number of customers involved. The doctors have so far not indicated this to be caused by any known skin irritants. In ensuring that we take your concerns at heart, we have en gaged the Consumer Safety Commission. We wish to request all those customers who may have been affected by this development to try out any other of our brands rather than returning the pieces (Mary, Patricia &Kathleen, 2010). We are calling upon all customers who may not feel fully served by these clothe pieces to return them and the company will fully compensate by refunding their money. The photos appearing at the bottom of this page can help you identify the clothes from the 2007 output and a newer and more enhanced version that you can try

Tough Love Essay Example for Free

Tough Love Essay â€Å"If you have to make a choice, to be feared is much safer than to be loved† (46). Niccolà ² Machiavelli declared this in The Prince while explaining how to be an extraordinary leader. If leaders are feared they will be respected by their people and other countries, thus keeping justice and maintaining control. If a leader is feared, they will receive respect from their people and other countries. People will not turn against the leader, but if the people love him they would willingly take advantage of him. Likewise, if a country is in fear of a certain leader or country they would never think of turning against or taking advantage of them. As Niccolà ² Machiavelli stated in The Prince, â€Å"People are less concerned with offending a man who makes himself loved than one who makes himself feared; the reason Is that love is a link of obligation which men, because they are rotten, will break any time they think doing so serves their advantage; but fear involves dread of punishment, form which they can never escape† (46). Feared leaders can preserve justice in their country. Machiavelli declared, â€Å"†¦Hannibal†¦ having an immense army, which included men of many different races and nations, and which he led to battle in distant countries, he never allowed them to fight among themselves or to rise against him, whether his fortune was good or bad. The reason for this could only be his inhuman cruelty, which, along with his countless other talents†¦ without the cruelty, his other qualities would never have sufficed† (46-47). This leader used forms of cruelty to instill a feeling of fear in his people. His people lived in apprehension of all injustice to avoid penalty many times defined as death. People will be less likely to act out against or try to over throw their leader if they are afraid of him. Above all, one will be able to effectively maintain control over his people and various other countries. The people will follow their leader in whatever situation takes place. However, if the people loved their leader, they would not feel guilt or remorse in disobeying their leader; therefore  he does not have a complete control over his people. This could result in chaos. Armies who fear their leader will do what the leader feels is necessary or called for, in order to avoid crossing him. Similarly to what is said of his people, other countries would not attack or try to overthrow the leader. Countries would rather ally with a feared country or leader, because of this weaker countries that ally with the leader could than fall under control of the leader. Once a country, its people, and other countries fear a leader, he will have complete power over them and they would give themselves to him to avoid punishment. When the leader has control he will easily be able to uphold righteousness and justice. When one fears an authority figure it is because they know that if they happen to do wrong that authority figure will not think twice before putting us in our place or chastising us. Works Cited Machiavelli, Niccolà ². The Prince. Trans. Robert M. Adams. New York: Norton, 1992.

Sexual Dominance In Hip Hop

Sexual Dominance In Hip Hop Take a couple days off take it off leave nothing but ya t-shirt ya panties on. Damn right imma get that thang imma put my name on it all night imma whip dat thang allstate betta put a claim on it i claim my territory, [à ¢Ã¢â€š ¬Ã‚ ¦] In my sex room, all that I wanted! Legs in the air, witcha toes pointed! So baby welcome to my sex room! (Ludacris, Sex Room). This idea of sexual dominance, as seen in these lyrics by Ludacris is only one of the prevalent issues in the Hip-hop industry. Hip-Hop today has become one of the most popular genres of music in our society and has rapidly. Due to its enormous cross-over appeal, hip hop culture has become a potentially great unifier of diverse populations. Although created by black youth on the streets, hip hops influence has become worldwide. Approximately 75% of the rap and hip hop audience is nonblack. It has gone from the fringes, to the suburbs, and into the corporate boardrooms. Like many groundbreaking musical genres, rap has expanded popular aural territory. Bringing together sound elements from a wide range of sources and styles and relying heavily on rich Afrodiasporic music, rap musicians technological in(ter)ventions are not ends in and of themselves, they are means of cultural ends, new contexts in which priorities are shaped and expressed (______95). With such a strong following over the past two decades from the various cultures, hip-hop has contributed greatly to the growth of our culture and the views of various aspects it encompasses, such as the interpretation of gender roles and lifestyle. Gender roles are defined by ________ as a set of perceived behavioral norms associated particularly with males or females, in a given social group or system(). Through these graphic and implicit songs and images portrayed by Hip-hop artists, it has brought people of our society today to interpret the gangster lifestyle, which many of these rap songs embrace as an acceptable form of culture. Not only has this gangster culture/lifestyle become more widely accepted, but it has become a driving force in the hip-hop industry, drastically changing the way in which both males and females are being represented and beginning to present themselves to adapt to this popular culture. The success of films like Goodfellas, Scarface, The Godfather trilogy and TV series like the Sopranos document all too well Americas fascination with the gangster lifestyle. Since the introduction of hip hop in the late 1970s countless rap songs have distinguished a lifestyle of unrelenting violence, vulgarity, misogyny and crime reinforced in the showing off of weapons, expensive jewelry, and scarcely dressed women which are seen as sex objects that are to be used and discarded at will. Well known rap artist of the twenty-first century, 50 Cent shows a perfect example of the gangster lifestyle which culture has recently began to embrace in his song, I Get Money here, Im stanky rich, Ima die tryna spend this shit, Southsides up in in this bitch, Yeah I smell like the vault, I used to sell dope, I did play the block, Now I play on boats, in the south of France, Baby, St. Tropez, Get a tan? Im already black Rich? Im already that Gangsta, get a gat Hit a head in a hat Call that a riddle rap Shit, f**k the chitter chat (50 Cent). The money, weapons, dope, and materialistic objects in this quote, such as the boat all directly show the way in which modern hip-hop depicts how they think culture should be and what is necessary to gain that gangster image. This masculine gangster image has become so successful at penetrating the very core of the hip-hop community that its biggest stars have become casualties. These stars begin to blur the lines between the bad boy roles they depict in their songs and videos with reality ultimately placing themselves in trouble with the law; and worse, ending in their death just as in the cases with two popular hip hop artist/rappers Tupac Shakur and Biggie Smalls. Although everyday people may not take these bad boy ideals to the extremes that these artists do, people are greatly influenced by the more cultural aspects of the gangster lifestyle such as the clothes, jewelry, cars, and possession of women as sexual objects. The glamorization of such lifestyles, as the reinforcement o f stereotypes, and the interpretations of society have quickly began to impact American culture as it cultivates a thuggish and materialistic stance as the bona fide response to what is necessary to fit into our culture and society and along the way has produces its own set of gender roles. In every aspect of hip-hop gender roles are inescapable. The gangster life style itself is greatly based around masculinity. Beyond Beats and Rhymes, author Kevin Powell says, We live in a society where manhood is all about conquering and violenceà ¢Ã¢â€š ¬Ã‚ ¦. And what we dont realize is that ultimately that kind of man hood ultimately kills you. As a male growing up in this hip-hop culture, the lyrics, and evocative images are telling you that to be a man you must evoke a sense of strength and power, but not everyone has that power. One way in which you can gain access is through the use of your body and your ability to present yourself physically as somebody who deserves respect, this is exa ctly what these hip-hop artist have done. Look at artists such as 50 Cent who has sculpted himself to fit this masculine idea associated with hip-hop, by creating a muscular physique, tattooing his body, and placing expensive bling around his neck. Videos expand on this idea of masculinity as they show these artists with extensive amounts of extravagant materialistic goods such as cars, houses, or boats and multitudes of submissive women in and around them. This masculine, gangster lifestyle along with the hip-hop ideals have especially shaped societies view of female gender roles through various avenues. One of the major forms which have contributed to the demoralization of female gender roles is imagery in the forms of both film and photography. From CD covers and posters to music videos and movies, women are portrayed in hip-hop as sexually dominated objects. CD covers such as Gangster Rap by Ice T, Tip Drill by Nelly, and Night at the Booty Bar by Disco D all show women in very little, to no clothing centered around the lead male artist which conveys to the viewers the sense of male dominance over these women. Even female hip-hop artist have conformed to this misogynistic and demeaning lifestyle as they too, through posters show themselves wearing very little clothing and using the sexual inference of lollipops or popsicles in order to appeal to the male gaze. Even these female rappers, such as Missy Elliot, are likely to display a fair bit of sexual preoccupation (Brummet 252). If these celebrity icons, are conforming to this misogynistic ideal how do we expect the youth of our s ociety to not conform as well? These images have quickly contributed to culturistic production of a disease much like bulimia, a cultural sickness of our time. That sickness is becoming the psyche of young women. Who they are in this culture, where they fit, what their value is, or their lack of value, because if this is the only image that they see of themselves in a pseudo-glamorous way, meaning if they look at a fashion magazine theres no girl that looks like Tamico on the block [an average black girl], but in the videos there is, she said. But they see them in this one objectified way and its hurting them. While media images might be written off as only pictures or fantasy representation, they remain a very real part of American culture, with real-life implications for viewers and consumers. As if these explicit still images are not demeaning enough, the technological advance have allowed these women to be portrayed in an even more graphic way through the multi-media form of mus ic videos. At the beginning of the music video era in the late 1950s these forms of media were used as a means of marketing to boost music sales, but today we have strayed a great deal from music videos such as the 1961 video Travelin Man by Ricky Nelson which consisted of him standing on the stage with a few intercessions of different places around the world thrown in. For the most part the gaze in this video is focused on a male figure not a women as much of these hip-hop videos today are. The women in these videos greatly outnumber the artist in these videos and through the actions, are portrayed as walking bling of these male artists, just like the chains around their necks or their fancy cars. Women, then, are offered as objects to be looked at. They are, often literally, hangers on, writhing around the male canter of the image. Think how many music videos show women reaching longingly for the male star (Brummet 252). One of the videos that that most explicitly does this is the controversi al music video produced for Nellys song Tip Drill which portrays every aspect of the gangster lifestyle and completely degrades women through explicit and erotic behaviors and actions. Nelly uses these women as hypersexualized props to fuel male fantasies and show his power and masculinity over them. This video immediately starts out by showing women in very little clothes, even some without any clothes. As it progresses you see Nelly and a few other men walking into an extravagant home with women lined up along a winding stairway as if they were women of a whore house ready to be selected, and then they all turn to the side to show their curves. Throughout the video you see Nelly and his crew throwing money at these women including at their genitalia as the women shake their asses and rub themselves or rub each other while the men watch. One can also see the misogynistic views as the rappers control the women, at times putting them into positions as if they are toys of sexual pleas ure, yet for the most part these women in the video are placing themselves in these sexual positions implying the complete control of the mans will has over these women. Unlike the still images which hint to sexual actions, for example the lollipop in relation to oral sex, these videos actually act them out in ways which are not open for interpretation. Studies have discussed and demonstrated correlational links between young peoples degree of media involvement (including the like or dislike of a particular genre) on sexual attitudes and gender schemas (Hansen Hansen, 1991; Roe, 1995; Rubin, 2002; Ward, Hansbrough, Walker, 2005) For example, teens with highly sexual media diets were shown to be more likely to engage in sexual intercourse than teens with low sexual content in their media diets. This quote solidifies the idea of how these music videos are directly contributing to the sexual demoralization of these women through the interpretation of the female identity. The identity portrayed by these women in this pseudo-reality/culture evokes the idea that all women must be skinny, curvy, wear scantily clad clothing, and act sexually forward and submissive in the presence of men as in the videos. Women in hip-hop are portrayed, in [à ¢Ã¢â€š ¬Ã‚ ¦] videos, as either silent, willing strippers or complaining, troublesome meddlers. The characters that they play have such a limited role that they need to look a certain way immediately to fit their role in society. No longer do we feel that the body is a more or less disappointing given instead, the body is the outer expression of our self (Giddens 104). Although the images depicted in these videos may represent a pseudo-culture/reality young women today are taking this identity and interpreting it as a true reality, acting the same actions out in their everyday life. Hip-hop imagery screams to women that beauty is only skin deep and that they are here for no other reason than to please men sexually. Although both videos and photographs explicitly and directly show the actions and characteristics which define women in hip-hop, the most prominent form of portrayal, lyrics cannot simply be passed over. Rhetoric, language is never simply a form of expression it is a functional tool that is manipulated to achieve desired ends. Once again hip-hop brings another form, lyrics to contribute to producing the identity of what it means to be a woman in this hip-hop culture through written text. A beat, a picture, even a video, like Lil Waynes can show certain ideals through imagery, but do not have a definitive meaning without lyrics. Lyrics are what make these graphic, shameful female stereotypes definitive. The words used in hip-hop are highly rhetorical and greatly define who a rapper/hip-hop artist is. According to Read it in Brail, Itll Still be Funky by ______ its states that Rap lyrics are a critical part of a rappers identity, strongly suggesting the importance of authorship and individuality in rap music (_____95). A concrete example of these rhetorical degraging lyrics is expressed through Three 6 Mafias song, Slob on my Knob here, Slob on my nob Like corn on the cob Check in with me. And do your job Lay on the bed And give me head Dont have to ask Dont have to beg Juicy is my name Sex is my game Lets call the boys Lets run a train Squeeze on my nuts Lick on my butt The natural curly hair Please dont touch First find a mate Second find a place Third find a bag to hide the whole face Real name Grover I said Ben over (Three 6 Mafia, Slob on my Knob). From the lyrics of this song one can see the vulgar language that has become associated with women in this culture. Whoever made up the saying Sticks and stones may break my bones, but words will never hurt me, was obviously not around at the time hip-hop was produced because these words are not only hurting individuals in a verbal sense, but physical sense as well. When did so many young women, especially those from the middle and upper middle-classes begin to find pleasure in being called Bitches and Hoes instead of slapping the person referring to them in that degrading manner? Music of the past never conveyed the message that hip-hop does today; the lyrics have drastically changed and have brought the culture of our time to change with it. In the 1950s Elvis became a revolutionary, being crowned The King of Rock Roll, his hip shaking beats and smooth love lyrics helped him to capture the hearts of many especially the women. Today those smooth love lyrics have turned into words of hate, violence, sex, and drugs followed by base pounding, head rattling beats. Im sure that Elvis didnt capture the hearts of millions of women by calling them bitches, hos or whores like many of the hip-hop songs of today do. The lyrics of today have moved from the compassionate lyrics of artists such as Elvis, Tony Benet, Stevie Wonder, and Boyz II Men, to degrading sexual lyrics of artist such as Nelly, 50 Cent, Tupac, NWA, and Dr. Dre. Analyzing lyrics such as these from one of Elvis famous songs Love me Tender here, it is almost impossible to not interpret and identify the compassionate and loving meaning of his words, Love me tender, love me sweet. Never let me go. You have made my life complete. And I love you so. Love me tender love me true. All my dreams fulfill. For, my darling I love you. And I always will (Elvis Presley, Love me Tender). Even within these first two versus it shows how much Elvis cares for the person he is talking about, saying things such as never let y ou go, You make my life complete, and I will always love you. You dont see that compassion in lyrics such as these from songs like Bitches Aint Shit, by Dr. Dre here, Bitches aint shit but hoes and tricks. Lick on deez nutz and suck the dick. Gets the fuck out after youre done. And I hops in my ride to make a quick run. I used to know a bitch named Eric Wright. We used to roll around and fuck the hoes at night. Comparing these there is no doubt that times have changed and that instead of expressing the loving nature as lyrics of the past have, they degraded women to bitches and hos. There are the lyrics, which heavily feature the terms bitch and ho as standard forms of reference for women (Brummet 252). Hip-hop has directly extended its threats specifically towards women using their lyrics to objectify them as objects of sexual pleasure, violence, and disrespect. Were telling people women are bitches and hos and sluts and not worthy of respect, she said. And thats exactly how socie ty is seeing us (http://www.cnn.com/2005/SHOWBIZ/Music/03/03/hip.hop/index.html). This young woman here understands the idea that these lyrics are actually talking about her and all the other women that listen to these hip-hop songs, not some made up person or just the girls in the videos, like other girls believe. Its funny when I hear women when these rappers are calling women; you know bitches and hoes say theyre not talking about me. I say yo! They are talking about you. If George Bush were to get on national TV and makes a speech and started calling black people niggers, would you be like, I dont know who George Bush is talking about, but he aint talking about me (Byron Hurts, Beyond Rhythm and Beats). A cultivation of rhetorical lyrics, videos, and images have brought hip-hop to become one of the most influentially, culturally evolving forms of music/media and along the way has produced gender roles which have degraded our sociological views of women.

A Written Study of Edward Scissorhands Essays -- Papers Movie Film Sci

A Written Study of Edward Scissorhands In the film Edward Scissorhands, Tim Burton creates a suburban fantasy by explaining his interpretation of what it is like to live in a suburb. The definition of suburb is living in the outskirts of a town and having limited interests and narrow minded views. Tim Burton creates suburbia and practically makes a parody of the suburb where the family live. The women typify the definition of a suburban housewife; they stay at home, clean and cook. They are always on each others doorsteps trying to get the latest gossip and they always know what everyone is up too. Tim Burton mixes this with his imagination making it a suburban fantasy. He does this by creating Edward and the dark castle where he stays. This is just one example of the many different genres that Tim Burton uses for instance: Horror, comedy and romance. Examples of horror in the film are the castle where Edward lives, Tim Burton has made it look really old, dirty, haunted and derelict from the outside but you associate dark haunted castles with horror films. Tim Burton creates comedy by making a joke of the fact that Edwards's hands are scissors he does this when Edward pops the water bed whilst trying to get out. Tim Burton also creates romance where Edward falls in love with Kim. Tim Burton has a particular directing style that appears to show in his other films such as: Beetlejuice, Mars Attacks, Ed Wood, Big Fish, Planet of the Apes, Batman and Sleepy Hollow. I viewed Beetlejuice and compared the genre, setting, plot and characters with Edward Scissorhands. Tim Burton borrows ideas from his other films for instance; he likes... ...ilette in the kitchen or a freezer in the living room. Music is probably the most important thing in a movie because it affects the whole mood of a particular moment or scene. You see this when Kim is resembled as an angle the music turns almost fairytale it is slow very soft and without it would be impossible to feel the real impact of this scene. To conclude in this essay I have looked at the different genre's Tim Burton uses and how he uses them. I have compared it to another one of his films, and looked at it in detail mise-en-scene. In conclusion, I feel that Tim Burton creates a suburban fantasy by mixing lots of different genre's together like: Fantasy, Horror, Romance and Comedy. He borrows ideas from his other films like Beetlejuice. Tim Burton exaggerates things and uses stereotypes to put his point across.

Essay --

Even though the American Revolution constituted represented a tremendous strike against the old social order, its founding ideals could not be realized within the socioeconomic framework that existed in colonial America. Power was placed in the hands of the moneyed class, which utilized federal, state, and local governments to consolidate its political and economic control. Small farmers, artisans, the working poor, and slaves faced injustices. Combating injustice is a long process and any relief is slow coming. Election campaigns require tremedous financial resources, so bought-and-paid-for politicians are servants of a financial aristocracy and not rather representatives of the American people. powerful interests—whether industrial, financial, or agricultural—that predominated in each state whose wealth and power far surpasses the European ruling classes so despised by the Founding Fathers. noble dream that the United States was founded on could not be fully realized within, was belied by the development of capitalism and the resulting exploitation of an emerging working class and the dispossession of small farmers. social inequality inequality and injustice still remaining privilege United States to seize control of the key strategic regions of the world In order for the American ruling class to impose its deeply reactionary agenda of austerity and imperialist expansion, it is dispensing with democracy and resorting to ever more repressive forms of rule. the winner will rule, not with the consent of the people, but at the bidding of Wall Street, which, with the rest of corporate America, is financing their $3 billion presidential campaigns. each state would have two senators, regardless of population, thus effectively dep... ...Constitutional Convention against â€Å"Insufficient checks against democracy† Thus, a tax on whiskey had a direct impact on income. And the fines for tax violation could exceed most people’s yearly earnings. Moreover, the tax was organized so smaller distillers would pay by the gallon, while larger distillers, who could produce in volume, could take advantage of a flat fee. The net effect was that big producers could undersell smaller ones. Hogeland states, â€Å"The goal was industry consolidation† more direct and extreme form of democratic expression to the demands of the popular classes. progressive tax on wealth diplomacy political cover† for the military operation power runs bottom-up rather than top-down unfulfilled ideals exploitation and social inequality against entrenched wealth and power to build a society based on the rule of law rather than rank and privilege.

Profesional Manager Essay

What are the Institution Building Skills of the Top Executives in organisational set up? Explain with examples from various Institution Building Personalities quoting their role relating to various skills which contributed in Institution Building. Briefly describe the organisational history you are referring to. Most of the institution building activities require attending to some very important functions. The chief executive has to maintain his position of a leader of the organisational management. Apart from the efficiency of the organization top executive has to be equally concerned about satisfaction of employees, their welfare, their development which will create an impact on the society and their morale. Managerial skills that help in building an institution or organization the skills of the top executive are broadly categorized as follows: i) Identity Creating Role: You create a special place for your organisation by making it unique in one or more than one respect. You may have good employee welfare measures that make your employees happy. You may also be known for your technological innovations and users of your technology outside your organisation are happy about it. Thus, you are known with your identity with the above two areas which are created and you have also made or established your organisation’s identity that way. Corporate Social Responsibility and Corporate Governance, employee satisfaction, goodwill, transparency,. ii) Enabling Role: The chief executive has to develop various kinds of resources such as men, material, facilities for work as well as a good work atmosphere. Employees have to be trained and updated in their skill and materials so that outputs can be multiplied. Also, he has to give employees a very challenging/satisfying atmosphere to work by knowing their ability as well as willingness to work by this means efficiency of the employees can certainly be increased as well as morale. Involvement of employees in decision making. Focused participation, development of resources (men, materials, machinery and money etc.). Breakeven point. iii) Synergising role: Synergy is working together of two or more people, organizations, or things, especially when the result is greater than the sum of their individual effects or capabilities. Collectively resources – men, material, money and machines contribute to the goals of the organisation. Ensuring proper utilisation of the available resources particularly when such resources are scarce is very important role of the top executive. Also, this role of the top executive is very challenging one because he has to uniquely combine available resources with their optimum utilisation in order to achieve the predetermined objectives. iv) Balancing Role: The role of the top executive is to make subordinates conform to rules, expectations, regulations or procedures to achieve the goal of the organisation. Such conformity may not be so much stressed that it destroys the creative potential of the subordinates/employees. Allowing employees to be creative, to be able to move in new directions and respond to the new challenges and pressures from the environment gives them autonomy without causing damage to their potential. Thus, a balance between the conformity and creativity should be maintained. v) Linkage Building Role: As a top executive, realizing the social obligations of the organisation to the benefit of other organisations as well as the community and society at large he link the organisation with other technical or financial organisations or government agencies or policy making bodies which may have similar goals. For example, research and development unit of the industry can have link with a similar unit in educational or research organisations. He has to get support from financial institutions to develop research and development activity in his organisation. Linking the organisation’s activity with the community where he works. A rural development centre’s activity at a technical education institution can be very well linked with community development programmes in rural areas on issues like health, sanitation, education, etc. vi) Futuristic Role: This is role is very vital because the very future of the organisation will be at stake, if let loose. Top executive has to take decisions to expand or diversify or change or reorganise his organisation  for meeting new demands and challenges. He should be prepared for the importance of the role his organisation can play in future. vii) Making impact: This means making an impact of one’s organisation on others. A leading manufacturing organisation of a product can be very influential in several ways to influence the policies in the field in which it operates. Examples of electronic goods such as television, transistors, calculators and computers are not rare, where superior technology in the manufacturing process is ever on the increase. viii) Super ordination to the employees working under a top executive. You can done by giving a sense of fulfilment to the members of your organisation by building in them a sense of pride that they are working in a very important field of work, which is so important for the society. For example, members of a fertiliser or oil or steel organisation would be very highly motivated and satisfied people as their work is of importance to the society. This sense of pride has to be brought out by you as a top manager. xi) Team Building: Building an efficient and strong team of people at the middle management level so that they can really work for him and the organisation. Being chief executive he can always encourage some persons to learn some of his management as well as managerial skills to keep the organisation functioning by their strong and mutually supporting activities. x) Monitoring and Reviewing: Monitor and review the functioning of the organisation at different time intervals to ensure correct way of functioning. You may also make sure that your team of people are open to problems of their own group as well as appreciate problems of similar kind occurring at various levels in other organisations. Many times we are successful in resolving our problems concerning people or their work by borrowing experience of others. xi) Quest for Talent Search: This role of a top executive assumes high importance. This role involves a constant monitoring and search for competent people at all levels and reward them for their competence and  dedication. Search of competent personnel in a significant way to enhance the competence of the organisation. xii) Sharing ideas: To keep in touch with and share ideas with policy makers and planners as well as intellectuals who bring in deep insight to understand and plan for the future. This role of chief executive is very crucial as sharing of ideas and the feedback from them to join meetings and debates of such nature which will make you think about your own skills in this regard. xiii) You may like to develop in yourself a kind of skill to be involved with the organisation yet remain detached about it. In India, this sense of remaining detached, yet knowing what is happening is one of the very important work values existing in our culture and tradition. You may be deeply involved to become a very effective top person in the day-to-day operations of the organisation and its results. Yet you should also be detached from people and situation to observe your own activities and experiences to learn about a different approach to your organisation. Container Corporation of India Limited – a Central Public Sector Enterprise (CPSE) under the administrative control of Ministry of Railways had made its humble beginning in 1988 with its one and only one ICD at Pragati Maidan, New Delhi – with various institution building measures of its various Chief Executives right from Mr. R.D. Sharma to Mr. Anil Kumar Gupta (current CMD) over a period of 25 years now the company enjoys a near monopoly status in multimodal logistics business despite Ministry of Railways granting licences to the private container operators. The tenure of Mr. Ashwini Kumar Kohli and Mr. Rakesh Mehrotra the ex-CMDs has seen a commendable development scenario because of all the above explained roles being played by them despite facing the odds during the period of economic slow down i.e. in 2008. As we are all aware during this period the export import (EXIM) trade as well as the domestic trade was severely hit. But the strategic role played by the top/ chief executive in reducing the freight tariff slightly had given boost to the domestic as well as exim trade while maintaining the upward trend in profitability.